Dulux Decorator Centres New Look
Dulux Decorator Centres have a new look both inside and out. The nationwide network of 108 stores are benefiting from a £12m investment by parent company AkzoNobel into its trade business.
The stores have a new logo which features the same flourish design of its sister brands, Dulux Trade and Dulux as well as new signage, stationery and fascia.
Dulux Decorator Centres customers will, say AkzoNobel also benefit from a number of improved and even more durable formulations across the Dulux Trade product portfolio. This includes key improvements to its core emulsion range and new product launches in water-based trim paints.
Online visitors to will also see a fresh website, providing access to products, as well as help and support on technical issues for decorators. The new website has been streamlined to make it easier to navigate, and is supported by a new app so decorators can get the advice 24 hours a day.
In line with the AkzoNobel’s Planet Possible sustainability mission, it has also invested in a new fleet of vans, which help to reduce its CO2 output by 182 tonnes per annum.
In addition, customers will also see the roll out in stores of the new AkzoNobel trade paint brand Armstead Trade, which will replace Glidden Trade.
To celebrate the brighter new stores, Dulux Decorator Centre is hosting a range of in-store activities, including a competition for one lucky customer to win a van in July.
Dulux Decorator Centres New Look
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