Crown Paints is to launch paint containers made from 100% recycled plastic.
The plastic 2.5 litre and 5 litre containers, which will be available across Crown Paints’ retail range have been manufactured by packaging solutions expert Emballator, using 100% post-consumer waste (PCW) plastic for each container.
The innovative manufacturing process involves separating polypropylene plastics such as shampoo bottles, yoghurt pots, plastic water bottles and even elements from household appliances from unusable plastic waste – saving thousands of tonnes of PCW plastic from otherwise ending up in landfill. Once sorted, the PCW plastic is turned into individual pellets which are then dyed and moulded to create Crown’s 2.5 litre and 5 litre paint containers, with the dark grey shade making them instantly recognisable to consumers
The paint containers, which will soon be rolled out across the entire Crown Paints range including its larger 10 litre tubs and Crown Trade products, are also fully recyclable once empty and clean. Crown is continuing to work with Emballator to create new packaging solutions for the entire Crown family of products including Crown Trade, Sadolin and Sandtex.