Shoreditch Hotel get the Johnstone’s Trade treatment


The Mama Shelter hotel franchise now encompasses an impressive 1,668 rooms and 12 restaurants across six different countries. Far more than just affordable accommodation, Mama Shelter is an ‘urban refuge’ that adopts local heritage in beautiful, modern and lively spaces.

As part of its most recent expansion, Mama Shelter has established its first hotel in England, with existing hotels being located in cities around the globe, including Paris, Los Angeles and Rio De Janeiro. Based in Shoreditch, London, at the site of the former RE Hotel, the building required extensive masonry works to update its decade-old appearance. K&M McLoughlin Decorators was contracted to tackle the trendy renovation with the support of paint manufacturer Johnstone’s Trade.

Founder of K&M McLoughlin Decorators Kevin McLoughlin MBE said: “Mama Shelter is a really exciting brand and they’re growing rapidly so we were thrilled to be a part of their latest project. With 195 modern rooms and an entire exterior to redecorate, it was an excellent opportunity to demonstrate our skill and the performance of Johnstone’s Trade paints. It’s certainly one we’re proud to have on our portfolio.”

A smooth solution
To transform the exterior appearance of the new hotel into something more in keeping with its brand, Mama Shelter opted for a unified, black matt exterior to replace the tired brick and powder-coated insert panels. However, with the works staring in April, K&M McLoughlin needed a paint that could cope with the unpredictability of British weather, while also being durable and easy to apply. Turning to Johnstone’s Trade, the team opted for the new Johnstone’s Trade Smooth Masonry to be used on the exterior substrates, with 450 litres used in total.

Johnstone’s Smooth Masonry features Quick Rain Resistance technology meaning that the paint becomes rain-resistant after just 20 minutes, avoiding any run-outs from unexpected downpours. It also has a spread rate of up to 17m² per litre and can be applied from temperatures of two degrees celsius and rising for all-year-round application.

One step at a time
The project wasn’t without its challenges. The original plan to use cradles to paint the higher levels of the building was impractical due to metal fixtures on the roof, which made this method unsafe. Instead, the team had to use a cherry picker, meaning permits and road closures had to be applied for.

Consequently, the amount of time that could be spent working on the exterior substrates was reduced. The contractors also had to work in sections, allowing different routes around the building to still function. To minimise the amount of time the roads had to be closed, it was crucial that the paint used was quick and easy to apply.

Shoreditch Hotel get the Johnstone’s Trade treatment
Click here to visit the Johnstone’s Trade website

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