Crown Paints kicked off the New Year teaming up with Sky Sports News HQ in a high impact sponsorship package.
The UK paint manufacturer signed a deal to feature on the station’s popular 10pm bulletin from January 1, 2015.
The sponsorship packaging started with the Crown Trade brand, using special ‘idents’ featuring fictitious painters and decorators mimicking visual cues common to most Sky Sports broadcasting.
Sadolin and Sandtex will feature with sports related idents on the station’s popular 10pm sports news bulletin and the promotion of both brands – part of the Crown Paints family – will run from April until September 2015.
To celebrate the sponsorship deal, there’s a chance to win tickets to a variety of great national sporting events throughout the year.
As part of the package, Sadolin and Sandtex banner advertising – coupled with opportunities to enter the accompanying sporting prizes competition – will also run on SkySports.com, the most visited commercial sports destination on the web, and the Sky Sports mobile service.