Subscribe Today
latest
Dulux marks 65 years of its iconic brand ambassador with new television advert --- Painters receive prison sentence for drug dealing --- Story Decorating Group donates leftover paint to community --- The Wooster Brush Company celebrates 175th anniversary --- London painter features in sustainability campaign --- 2026 marks 30 years of the Dulux Select Decorators scheme --- PaintCare UK will be trialled in the West Midlands from March 2026 --- Purdy’s Mentor of the Year competition open for entries --- UK-wide search for top painting and decorating apprentice goes to Belfast --- Okarno donates products for Band of Builders project helping retired builder --- Bradite partners on mural project --- Cardo Group acquires Trident Maintenance Services --- Ings Library transformed by painting and decorating apprentices --- Dan Lovatt named as COAT ambassador --- Selecting the right jointing solution ---

March 24, 2026

Dulux marks 65 years of its iconic brand ambassador with new television advert

Dulux has released a powerful new television advert to celebrate 65 years of the Dulux dog. The ad was aired just a few days after Dulux hosted an anniversary afternoon tea at The Royal Kennel Club in London, to celebrate the milestone.

Watch the advert:

Current Dulux dog, Dorothy, comes from a prestigious line of Old English Sheepdogs and represents the latest chapter in an extraordinary family story. Her mum, Vienna, previously held the starring role, while her grandmother Olivia also fronted Dulux campaigns for several years. In fact, every Dulux dog seen in adverts in the last decade has come from the same remarkable family line. 

The Dulux dog story began with a happy accident. In 1961, during the filming of an advert, a dog named Dash, who belonged to a member of the production crew, wandered into shot. When the footage was tested with audiences, Dash stole the show. The response was so overwhelmingly positive that the director decided to keep him in the final cut, marking the beginning of one of the longest-running brand icon stories in British advertising history.

Over six and a half decades, the Dulux Dog has become synonymous with the Old English Sheepdog breed, so much so that the dogs are often affectionately referred to as “the Dulux Dog”.

Timeline of the Dulux dog

  • 1961-1969: Dash (Shepton Daphnis Horsa) 
  • 1969-1974: Fernville Lord Digby – he was the star of ‘Digby Biggest Dog in the World’ 
  • 1974-1979: King Hotspur of Amblegait – he appeared in over 50 TV adverts as well as public appearances for ICI/Dulux 
  • 1980-1981: Gambit – he famously moulted excessively on set 
  • 1981-1986: Duke – had 3 understudies: Tania, Polly and Cassie 
  • 1986: Tanya Jedforest Magic Flute – our first ever female dog to take the role 
  • 1986: ‘Pickle (Dreamweaver Lorien’s Lament Pickle) 
  • 1990-1996: Queenie (Hurstbank Queenie Girl) 
  • 1995-2002: Mash (Hurstbank Monster Mash) – who is also Queenie’s son 
  • 1999-2008: Cedric (Stourvale The Wishmaster at Hurstbank) 
  • 2007-2015: Spud (Krisendaw King Edward of Hurstbank) and Don – Dog of the North – who was the main Dulux Dog  
  • 2011-2018: Herbert (Bovaron Just William) – Dog of the South – originally an under-study before he then took over from Spud 
  • Lewis (Molyneux Smoother Operator) – Dog of the North 
  • 2018-2019: Mr Chips (Ladamis Captain Morgan) – under-study for Herbert 
  • 2012-2016: ‘Willow’ (Molyneux Uptown Girl) – under-study for photoshoots and TV work 
  • 2016-2020:  Willow became official ‘Dulux Dog [of the South]’ – she is famous for the Dulux Easycare TV ad campaign (‘muddy and wet Willow’!) 
  • 2020–2025: Madison and her daughter Olivia 
  • 2025–2026: Dorothy (Olivia’s daughter)  

Related posts:

2026 marks 30 years of the Dulux Select Decorators scheme “Sustainability sits at the heart of our business”