Wallpaper Masters Revealed: What’s Coming to the 2025 P&D Show
Following the announcement earlier this year, full details have now been revealed for Wallpaper Masters, the exciting new feature coming to the National Painting & Decorating Show on 18–19 November 2025.
Created in partnership with Dulux Academy, Wallpaper Masters celebrates the creativity, craftsmanship, and technical skill behind professional wallpapering — combining live demonstrations, expert advice, and hands-on training opportunities across an inspiring two-day programme.
Expert-Led Experience and look out for fantastic discounts
The Dulux Academy team will host the stand, offering visitors practical wallpapering tips, professional insights, and advice on boosting both skills and profitability.
Decorators can explore the full suite of Dulux Academy wallpapering courses — from beginner to advanced — starting at £150 + VAT, with an exclusive 50% discount available on all bookings made by 1 December 2025.
Live Demos and Supplier Partners
The feature will be divided into three interactive zones, showcasing techniques and products from leading brands including Lincrusta, Graham & Brown, Axus/Olfa, and Coral Tools.
Across both show days, visitors can enjoy live demonstrations covering:
- Wallpaper Tips and Techniques
- Colour Scheming with Wallpaper
- Transforming Walls with Precision
- Making a Lasting Impression with Lincrusta
Each session offers practical takeaways and inspiration for decorators of every experience level.
Competitions and Prizes
Visitors can take part in the Wallpaper Masters daily competition for a chance to win top prizes — including a paste machine donated by Coral Tools.
Industry Reactions
“Wallpaper Masters has already generated huge excitement,” said Terry Dullaway, Show Director of the National Painting & Decorating Show. “This feature will be a real highlight — it combines creativity, education, and innovation in a way that perfectly reflects where our industry is heading.”
“We’re thrilled to bring Wallpaper Masters to life,” added Vickie Mather, Dulux Academy Lead. “It’s an opportunity for decorators to see wallpapering as both an art and a business opportunity — with live demos, expert advice, and courses designed to take their skills to the next level.”
An Unmissable Attraction for 2025
With expert presenters, hands-on learning, exclusive show offers, and exciting giveaways, Wallpaper Masters promises to be one of the most talked-about features of this year’s show — and a must-visit for every professional decorator looking to elevate their craft.
Related posts:
