Crown Celebrates TV Deal
Decorators could park their ladders and scale extreme heights with a new promotion launched to celebrate Crown Trade’s TV debut.
If you’ve always fancied a bungee jump, sky diving or, for something closer to the ground, white water rafting, then the Crown Trade ‘Extreme Experiences’ competition will fit the bill nicely.
Up for grabs are three vouchers for a choice of ‘Extreme Experiences’ to the value of £1000 – and all you need to do is enter on the dedicated competition website at www.crowntradewinextreme.co.uk.
The promotion – which runs until the end of April – is part of Crown Paints’ new year-long sponsorship package with Sky Sports News HQ on the station’s popular 10pm bulletin.
The agreement will see Crown Paints on the TV every day throughout 2015 and represents a significant investment in their Trade brands.
Kicking-off the sponsorship package – and providing inspiration for the ‘Extreme Experiences’ contest is Crown Trade, which starts off the year promoting its Clean Extreme scrubbable emulsions.
Using special ‘idents’ featuring fictitious painters and decorators mimicking visual cues common to most Sky Sports broadcasting, the package will also run banner advertising on SkySports.com, the most visited commercial sports destination on the web, and the Sky Sports mobile service.
To highlight the system’s qualities, Crown Trade has produced a video available to view at www.youtube.com/user/CrownTradeTV
Crown Celebrates TV Deal
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