Crown Launches major ‘Life Stories’ Campaign
Crown Paints has launched a new brand campaign named Life Stories It sees Crown Paints documenting a number of ‘ personal journeys’ which, say Crown , portray the positive impact that our home environments have on our day to day lives.
The recently launched ‘Walls & Ceilings’ range features heavily in the campaign.
It represents Crown’s first major brand investment for many years, with the paint manufacturer making a multi-million-pound investment in the multi-channel brand and communications initiative.
The campaign kicks off with a three-part series of television adverts which highlight key scenarios facing consumers today, each at a different stage of life.
Said a company spokesperson “The adverts centre on the transformational power of colour, focusing on the potential paint brings to change a room, a mood, and even a life, rather than simply focusing on the aesthetic of redecorating a room“.
“Targeted at 25 to 40-year-olds, the first adverts are simple, quirky, and human. The adverts are delivered in a fresh and engaging way using a combination of bespoke lyrics, spoken work, and an addictive musical hook“.
Running from 8th August to 12th September, each advert showcases new colours from the Walls & Ceilings range.
The campaign will sit across TV, digital, social media, as well as being incorporated into new product packaging.
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