Crown scores with Sky Sports
Crown Trade, Sadolin, Sandtex, as well as Crown Decorating Centres, will each take a share of the screen time, featuring on the station’s popular 10pm bulletin, 365 days a year, reaching nearly 5 million adult men.
The agreement represents four years of collaboration between Crown Paints and Sky, and the UK paint manufacturer’s third full year of sponsorship.
At four dates throughout the year, Crown Paints’ brands will take over the SkySports.com homepage, with a range of exciting initiatives. The activities will also run across Sky Sports mobile and social media sites.
The sponsorship package kicks-off with the Crown Trade brand. Within the setting of a football changing room a selection of Crown Trade’s premium products are featured, including Crown Trade Fastflow Gloss. Crown Trade Clean Extreme is also referenced in a further slot, which highlights the scrubbable features of the product.
Crown Trade’s industry colour matching service will also feature.