IT’S TRUE JOY FROM DULUX
Dulux has announced True Joy as its Colour of the Year for 2025, which is complemented by three versatile ColourFutures palettes.
The 2025 selection, True Joy, is a bright and positive yellow that, says Dulux reflects people’s desire to “ break free, reset, and create something new and exciting “.
Yellow shades like True Joy can be used as a bold statement colour or an accent hue. However, to help decorators advise their clients on the best colour pairings, Dulux has created three supporting ColourFutures palettes.
- Bold Colour Story: Bright blues and oranges contrast beautifully with yellow, making them ideal for education and office environments where inspiration and creativity are key. In the home, they are perfect for home offices or children’s play areas.
- Human Colour Story: These shades are inspired by raw materials used in handmade processes, including wood and clay. These colours make can be used for both building interiors and exteriors alike.
- Proud Colour Story : Ideal for the hospitality and residential sectors, its deep blues and browns are perfect for creating a welcoming atmosphere throughout the home where everyone feels rooted.
Marianne Shillingford, Creative Director and Colour Expert at Dulux, explains: “It may be difficult to immediately picture where yellow paint could seamlessly slot into your home, but it’s actually much more versatile than you may first think. The decision to choose the most uplifting hue in the spectrum is to spark inspiration and instil confidence to leap into the unknown and endless possibilities of what could be. Whilst yellow is one of the bolder colours on the spectrum, True Joy™ is complementary to a vast range of palettes, it brings out the positivity in even the most neutral of shades and is the figurative glue that binds more daring colour stories together.”
To support decorators and provide additional guidance on the use of True Joy™, Dulux has created the Dulux Trade Colour of the Year 2025 Decorator Guide which includes mood boards that can be used to help create the perfect space for clients.
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