Dulux launches up market Heritage paints
Dulux is introducing two new premium paints and a curated range of classic colours, supporting professionals to meet more high-end demands from UK homeowners.
Dulux Heritage is a new range of professional quality paints formulated to deliver a ‘smooth to the touch’ aesthetic along with lasting durability.
The collection of colours are inspired, say Dulux, by significant periods of British decorating history combined with contemporary and future design trends.
Dulux Heritage colours have been available to professional decorators and interior designers for many years. Now Dulux has invested in the development of two innovative new Heritage paints, comprising a new emulsion for walls and ceilings with a Velvet Matt finish and a premium solvent free Eggshell for trim.
Dulux Heritage Velvet Matt emulsion is formulated with premium quality pigments to provide excellent depth of colour and contains blended clays for ease of application and the soft to touch finish.
The hardwearing Eggshell option is a durable and hard-wearing water-based eggshell for use on interior wood and metal in a tough formulation. It is easy to apply, quick drying and has a low odour level.
Balanced Palette
The palette is designed to contain a balance of pale, mid and deep shades from the palest duck egg to deepest aubergine, along with a white for every colour scheme.
Dulux UK Creative Director Marianne Shillingford explains: “With the bespoke formulation of Velvet Matt for walls and ceilings, Dulux has created its most high-quality finish to date, a beautiful durable formulation that complements the aesthetic of the premium colour range.
“Heritage is the ultimate professional quality paint with a colour palette that combines the best classic colours from the past, present and future.
“What is great now is that it’s easier than ever for decorators and designers to create sophisticated colour schemes in a velvety matt finish that actually feels as good as it looks on their walls.”
The quality of Heritage is backed by the Dulux Promise that each can of paint will deliver the perfect colour, uniform finish and the coverage stated, or Dulux will replace it.
Dulux launches up market Heritage paints
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