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YesColours launches with recyclable pouch packaging

Millions of litres of paint waste are generated each year in the UK. YesColours, a new paint brand is launching with fully recyclable packaging that aims to cut waste and stop paint tins going to straight to landfill.

The paint is sold in a 1 litre fully recyclable pouch that is more widely and easily recyclable than the standard paint tin. YesColours say the pouch uses 16% less fossil fuel, generates 21% less greenhouse gas emissions and uses 26% less water throughout its production than traditional rigid packaging

The pouch can be placed in local store or supermarket recycling points. A range of vibrant colours are available.

Paints contain no VOCs and are free from Azo-dyes and harmful surfactants.

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