AI helps HMG Embrace Nature
HMG Paints has launched Nature’s Embrace, a collection of decorative paint colours developed using the latest AI technology from OpenAI’s ChatGPT and HMG’s ColourBase software.
The Nature’s Embrace collection features ten distinct colours, each designed to evoke a specific natural setting. Colours include the muted green of “Mossy Glen” a warm terracotta of “Earthen Hearth,” delicate pink of “Petals and Bloom,” the deep blue of “Midnight Forest,” and the soft yellow of “Golden Fields,” .
The colour formulations for the collection were generated with the help of ChatGPT, a leading language model, and were then transformed into paint formulations using HMG Paints’ state-of-the-art ColourBase software.
“We are excited to unveil our new Nature’s Embrace collection,” said Paddy Dyson, HMG Paints Marketing Manager. “The colours in this collection were generated using the latest AI technology, which allowed us to create unique, on-trend colour names and references that perfectly capture the beauty of nature. By using our ColourBase software to turn these colour codes into paint formulations, we ensure that each colour in the Nature’s Embrace collection is of the highest quality and suitable for use in any space.”
The Nature’s Embrace collection will be available for purchase from World Earth Day 2023 and will be sold through HMG Paints online shop.
Paddy also added “With AI’s ability to analyse large amounts of data and provide insights into consumer behaviour, we can create more effective and targeted marketing campaigns. It’s an exciting time to be in marketing, and AI is at the forefront of this revolution.”
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