CROWN BOOSTS COLOUR SERVICE
Crown Paints has recently revealed a significant investment in its colour services designed to provide professional painters and decorators with advanced tools and resources.
Included in the package is the introduction of the Colour Edit, a new collection purposely curated colour collection to support painters and decorators guide customers in making more informed colour choices.
The Colour Edit features 160 versatile shades selected using, says Crown advanced trend forecasting and 3D colour mapping . It is available across Crown’s tintable paint range.
Supporting sample cards features real paint chips and organises the collection into hand-picked colour families, blending existing and bespoke shades from warm neutrals to bold, saturated tones serving as a comprehensive toolkit for creating cohesive designs.
The collection will be available through Crown’s new in-store colour walls, which are now available in in 128 Crown Decorating Centres and paint merchants throughout the UK and Republic of Ireland.
The new colour walls feature a lighting option that allows customers to view Crown’s Real Paint swatches under different lighting conditions as well as a variety of finish chips to help aid colour and product selection.
To support the launch, Crown has also made a significant investment in their tinting technology and machinery, ensuring faster more accurate mixing.
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