Graphenstone’s ‘Treasured Collection’ Museum link
Graphenstone, in a unique collaboration with the world’s oldest public museum, The Ashmolean, has launched a new collection of 16 bespoke colours called ‘The Treasured Collection’. This collaboration also marks a significant milestone for the museum as it celebrates its 340th year.
Each colour in this collection has been chosen and specially colour-matched to some of the beautiful treasures and cultural artefacts found at the museum. Colour names; ‘Raphael Grey’, ‘Kingfisher’, ‘Samurai’, and’ Renaissance’ give the nod to their respective objects of inspiration.
A special edition colour card has been designed to provide further background on each artefact and its corresponding colour. Every paint purchase will also support Ashmolean and its ongoing work.
Available in two finishes, GrafClean and GraphClean Eggshell are mixed mineral paints composed of vegetable resins and other ecological materials and certified as Eurofins’ Indoor Air Comfort Gold’. The paints have also been used in public areas at the museum as part of its refurbishment programme and can be seen in the museum shop, cafe, and restaurant areas.
Patrick Folkes, Graphenstone UK Director said, “Global partners often approach us to collaborate. When Ashmolean explained what they wanted to do, we could not say no to this unique opportunity to create a stunning set of colours that would actively help support one of the UK’s most important cultural institutions. We are honoured to be working alongside them.”
Dec McCarthy, Head of Licensing, Ashmolean Museum: “We have often mixed our own paints for our interiors by matching colours with our collections, so it is great to launch this new range with Graphenstone and offer it to the public. The range Is 100% natural and non-toxic in line with Graphenstone’s unrivalled environmental credentials, and sales will support the Museum and our work.”
The collection will be available from April.