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Nature notes in Dulux’s Colour of the Year

Dulux has just launched its Colour of the Year, 2023. Called Wild Wonder it is described as a “soft gold with hints of green inspired by fresh seed pods and harvest grain”, Says the company “Its upbeat glow connects us with nature, creating a sense of energy and positivity”.

To support creating spaces around Wild Wonder and its colour palettes, Dulux Trade has launched a guide that is designed to help and inspire professional decorators and their customers. The guide includes inspirational mood boards and further advice videos can be found online.

Four complementary palettes around this shade provide decorators with effective and flexible colour combinations.

  • Lush Colours –  forest hues that are inspired by the plant-filled habitats of gardens and woodlands
  • Buzz Colours – upbeat tones of pinks
  • Raw Colours – harvest shades
  • Flow Colours – warm neutrals and deeper seashore tones

Explaining more about the theory behind this year’s colour, Marianne Shillingford, Creative Director of Dulux UK, says: “Our relationship with the natural world feels more precious and precarious than ever. As well as understanding the value of nature more keenly, with climate change becoming a reality for all of us, we also feel the urgency of reconnecting with nature and the necessity of working with rather than against it.

“The earth and its materials have been inspiring humanity for centuries. Now is the time to put them centre stage and bring the outside, in.

“We’re re-evaluating our relationship with nature and sensing the importance of learning from it not just about it. We’re understanding afresh that nature is the source of everything, bringing us solace, inspiration, materials and a myriad of blueprints for living. That’s why, this year, we’ve put the wonder of nature at the heart of our colour story.”

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