Virtual Reality at Dulux
AkzoNobel UK this week opens a new Customer Centre at its decorative paint headquarters in Slough, housing an up to the minute Virtual Reality suite which will enable retailers to immerse themselves in the Dulux customer experience and view product innovations before they go to market.
The 6,400 square foot facility includes an innovation lab and ‘living zone’ furnished and finished by Dulux colour and design experts, to bring current and future decorative trends to life. Other features include a showcase store environment, indoor and outdoor hospitality spaces.
The centrepiece of the new facility is a Virtual Reality installation, which offers retailers the opportunity to create and trial potential store layouts, so that they can instantly weigh up the impact, convenience and fit of different in-store display options, before products hit the shelves.
The opening of the Customer Centre coincides with the appointment of former GlaxoSmithKline marketeer, Jenny Hall to a brand new role as Customer Experience and Transformation Director. Jenny, who joined AkzoNobel in 2011, has undertaken a series of senior marketing roles across the Consumer and Trade business, most recently leading a strategic review of Dulux’s stores network.
Jenny leads a newly formed Customer Experience team.