NEW-LOOK, NEW PRODUCTS FROM LIBÉRON AT P&D SHOW
Libéron – Stand 63
Visitors to this year’s National Painting & Decorating Show are invited to Libéron’s stand to find out about how the company is investing in the brand and the whole woodcare category in general. The company will use the show as a platform to showcase a new brand image and refreshed packaging plus exterior woodcare products launched recently.
Each of the company’s product areas such as dyes, waxes, oils and varnishes is now newly colour-coded, which makes finding the products in stockists easier. In addition, Libéron has expanded its range of formulations for outdoor application and also developed a new-look website, which is easier to navigate, and carries inspirational tips and advice alongside useful product information.
Libéron’s UK Head of Marketing, Richard Bradley, explains that the new packaging and logo are much brighter, cleaner and more up to date. He comments:
“The new branding helps to revitalise our woodcare offering, bringing the company’s image firmly into the 21st century. It’s been really important to us that we don’t lose any of the trade appeal that we have garnered over the years. Trade users are still looking for the products they know and trust. We’re looking forward to welcoming visitors to our stand at the show so that we can show them the new-look Libéron brand and introduce them to our new exterior products.”
So far, investment in exterior woodcare has seen the launch of two new products: ‘Superior Protection Woodstain’ and ‘Superior Decking Stain’. Both offer users genuine benefits that differentiate them from other available products. They join Libéron’sflagship decking oil.
Libéron’s new satin finish Superior Protection Woodstain requires only two coats with the first one dry after just 3 hours and ready for the second application. It is suitable for outdoor cladding, window frames or doors.
Whilst being water-repellent, it nevertheless has a formulation that makes it microporous once dry, which allows wood to breathe.
With a non-drip formulation, the woodstain is suitable for most woods, hard and soft, new or old, and can be applied over most existing woodstains. Its formulation makes it flexible with wood movement. UV filters are used in the formulation making it ideal for outdoor woods that are exposed to bad weather conditions or lots of sun. It is available in six colours.
New ‘Superior Decking Stain’ is water-repellent, protects against damage from sunlight and has a ‘biosourced’ formula. The biosourced formula, which includes vegetable oils and modified bio-based resins, reduces environmental impact but, says Libéron still maintains superior performance.
The stain’s water-based formulation includes anti-slip properties. It offers a good spreading rate and is quick-drying; and it produces a natural, semi-transparent finish once dry. It is offered in six colours.
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