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Crown gives hotels the five star treatment

An 8-year partnership with the hotel chain Malmaison & Hotel du Vin has seen Crown Paints bespoke colour schemes for each hotel.

Part of the Frasers Hospitality Group, Malmaison & Hotel du Vin With a total of 36 hotels across the UK, each hotel features a unique design scheme, ranging from classic heritage themes to more eclectic-inspired styles.

More than 20 colours have been chosen since the partnership between Crown Paints and the hoteliers began.

Malmaison & Hotel du Vin initially approached Crown Paints seeking support to extend their paint maintenance cycles. The constant cleaning that their housekeeping teams were undertaking was affecting the longevity of the paint they were using from another manufacturer.

Following a trial period using Crown Paints Clean Extreme Scrubbable Matt, a stain-resistant paint that can withstand regular and rigorous cleaning, Malmaison & Hotel du Vin chose Crown Paints as their sole paint supplier. Clean Extreme Scrubbable Matt is now used throughout the Malmaison & Hotel du Vin portfolio.

Jonathan Livesey, Development Director at Malmaison & Hotel du Vin, said:“As soon as guests walk through our doors, we want them to feel like they’ve stepped into a unique luxury space. The paint colours we choose is a hugely important element of our overall design schemes.

All 36 of our hotels have bespoke design and decoration, so we need a paint partner that works closely with our development team to provide the latest paint colours to complement our schemes. Crown Paints’ A&D team and Colour Studio have been excellent to work alongside for all these years.”

Dave Burkett, business development manager at Crown Paints, said“Malmaison & Hotel du Vin are known for their high-end look and feel. We always enjoy working with their development team to create bespoke schemes and, with more than 1,400 paint colours available to us, it means we’re never short of ideas”.

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