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Sadolin Superdec Licks Competition

Sadolin Superdec licks the competition in Ice Cream Scheme.

Crown Paints’ Colour Service using Sadolin Superdec has transformed 30 beach huts in the Durley Chine area west of Bournemouth Pier, with ‘Ice Cream’ a nostalgic scheme capturing all the flavour of the seaside. ‘Ice Cream’ represents the third phase of a colourful transformation of the Bournemouth beach front.

The project began in 2010 with the colour scheme ‘Sunrise to Sunset’ where inspirational shades capturing the essence of the colour spectrum from dawn to dusk were applied to 75 traditionally styled, new wooden beach huts in the East Cliff area. This scheme went on to achieve global recognition, receiving a commendation in the World Architecture News (WAN) Colour in Architecture awards.

sadolin superdec beach huts

One year later, 45 beach huts at the Alum Chine area of the resort were transformed with a pastel colour scheme, entitled ‘Nudes’. On all three occasions, Bournemouth Borough Council has used the expertise of the Crown Paints’ expert Colour Service and specification team in the town’s quest to help create the most photographed, quintessential beach huts in the UK.

The inspired use of colour at the beach huts has been warmly received by locals and tourists. The area has already becoming firmly recognised as a magnet for colour, with film crews and artists seeking out the location as a stunning backdrop to fire the imagination – helping to set the town firmly on the map as the nation’s recognised centre for colourful, iconic beach huts.

It is claimed that the very first beach huts were built in Bournemouth over a hundred years ago, and today, between Alum Chine and Southbourne, there are approximately 1900 huts in prime positions along the shoreline, equating to around one in ten of the UK’s total beach hut population.

Andrew Emery, Service Development Manager, at Bournemouth Borough Council, specified Sadolin Superdec for all three phases of the works.
Andrew said: “We want people, when they think of beach huts, to automatically think of Bournemouth – and these three colourful projects undertaken with Sadolin are helping to put the town on the map for that.

“We chose Sadolin Superdec again for this latest project, as we were delighted with the great results the product has achieved over the years. The beach huts painted in 2010 still look great after the first application.”

Sharon Smith, Sadolin brand manager, said: “The three projects undertaken at Bournemouth Beach Huts bring together one of the best displays of colour in the UK. “This project reflects why Sadolin Superdec Opaque Finish is such a well-regarded system, due to its ability to deliver sensational colour and outstanding wood protection in all weather conditions.”

Sadolin Superdec Licks Competition


Sadolin Superdec Woodcare on YouTube

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