Dulux Launches Reformulated Trade Diamond Matt
Dulux Trade has reformulated the Dulux Trade Diamond Matt range to offer the trade enhanced durability and sustainability benefits.
Designed for high traffic areas, the new Dulux Trade Diamond Matt formula is formulated to extend maintenance cycles.
The range is compliant with BS EN ISO 11998 Class 1 and BS 7719 Class C and can withstand 10,000 scrubs (the equivalent of five hours non-stop scrubbing).
Dulux Trade Diamond Matt also features a high level of opacity and is available in 150 additional extra deep colours.
‘Tested & Approved by Professional Decorators’
Dulux say that Trade Diamond Matt has undergone rigorous testing, as part of its Tested & Approved product testing process. Following laboratory testing under controlled conditions, Dulux Trade asked professional decorators to review the product in three stages:
- Assessments by a member of the internal Dulux panel of professional decorators – which is a blind test
- Assessments by a panel of external professional decorators – which is also a blind test
- Field trials that put the product to the test under external conditions
Sustainability
In a recent survey, 71% of professional decorators said their clients now regularly request sustainable paint options. Dulux Trade Diamond Matt is 99.9% VOC (volatile organic compound) free*, so it has a reduced impact on the overall carbon footprint of a project when compared with the previous formulation.
Innovative binder technology ensures that the water-based paint delivers quick drying times. It forms a film even at very low temperatures and in conjunction with the low VOC content, it means that redecoration work can be completed quickly, maximising efficiency for the decorator and minimising disruption to the customer.
Dulux Trade Diamond Matt is also compliant with green building accreditations BREEAM**, LEED*** and WELL.
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