February 10, 2026
Purdy unveils the Altitude roller sleeve
Purdy has introduced the Altitude roller sleeve, a premium addition to its product range that delivers an ultra-smooth paint finish whilst dramatically increasing application speed.
Designed for professional decorators, the Altitude roller features a microfibre and polyester blend fabric. It delivers a uniform, smooth finish whilst offering 50% more coverage than Purdy’s White Dove roller, significantly reducing the time required to complete each job.
Engineered specifically for professional use, the advanced fabric technology ensures superior paint release, translating directly to improved hide and wet film thickness that professionals can see and feel with every stroke. The result is fewer coats, better coverage per square foot and a flawless finish that meets the exacting standards of today’s decorating professionals.
The Altitude roller has been designed with real-world application in mind. Low splatter performance keeps work areas cleaner and reduces preparation time, whilst the smooth, consistent finish eliminates the need for excessive touch-ups or additional passes.
Available in multiple sizes including 9-inch, 14-inch, 4.5-inch and 6.5-inch mini jumbo formats, the Altitude adapts to any project requirement, from expansive wall coverage to detailed work in tighter spaces.
Andy Cummins, Senior Product Manager at Purdy, said: “The Altitude roller represents a significant step forward in our commitment to supporting professional decorators. The traditional perception has always been that decorators must accept a trade-off between rollers that provide an ultra-smooth finish and those that get the job done quickly. The new Altitude roller has been developed to eliminate this dilemma entirely. It’s a superior performing roller that allows decorators to work faster without sacrificing the premium finish their clients expect and demand.”
Dedicated to elevating the professional painting and decorating craft, Purdy continues to innovate with solutions that address the real challenges decorators face on site every day.
To find out more about the Purdy Altitude roller and other Purdy products, please visit: www.purdy.co.uk
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