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Dulux announces 2021 Colour Of The Year

Dulux has revealed its Colour Of The Year for 2021 is Brave Ground

A panel of decorating experts took inspiration from nature in selecting the warm and grounding shade.

The natural tone says Dulux, creates a neutral canvas allowing other colours to shine in the home.

Four supporting palettes complement the new colour.

These consist of:

  • EARTH – Echoing the tones of the sea, sky and soil
  • TRUST – Unifying earth tones of warm greys and browns
  • TIMELESS – Inspiring yellows and ochres to bring positivity
  • EXPRESSIVE – Stand-out reds and pinks to energize spaces

Panel Chair Heleen van Gent, Head of the AkzoNobel Global Aesthetic Centre, which chooses the colours, explains: “The past year has seen unprecedented change to all our lives.

Karen Wilkinson, Marketing Lead at Dulux Trade adds: “The organic tone of Brave Ground will allow decorators to talk to customers about creating a really comforting environment within their homes.

“Combining it with the supporting palettes opens up a whole range of possibilities from energizing reds and pinks to unifying earth tones of warm greys and browns, perfect to help customers find a colour scheme for any space.”

“Karen adds: “To support decorators in talking to customers about colour, we’ve created a Colour Of The Year decorator guide, a handy booklet that can be used when guiding customers to make those important colour decisions, so they are able to show how Brave GroundTM can work in any customers’ home.

“We’re also helping professionals to be more colour confident with colour and design training courses run by Dulux Academy.

“The range of courses has been expanded in 2020, and for the first time ever, now includes face-to-face and online ColourFutures courses. These sessions give decorators the chance to gain more insight into how we predict colours for future trends and how we choose names for our colours and can be attended in person at Dulux Academy in Slough or virtually through Dulux Academy Live.”

Dulux announces 2021 Colour Of The Year


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