Dulux Decorator Centre boost for Volunteer It Yourself
Dulux Decorator Centre is supporting VIY (Volunteer It Yourself )as its new Community Partner. VIY challenges young people to learn trade and employability skills, working with 14–24-year-olds who volunteer to carry out essential repairs and improvements to youth and community facilities. With the help of professional tradespeople who mentor the young volunteers, the social enterprise has worked with 13,000 young people who are not in education, employment or training, or at risk of disengagement/exclusion from mainstream education or training across more than 700 projects since 2011.
Dulux Decorator Centre is supporting VIY by selling paint stirrers and tin openers in all its stores. Every purchase made will pay towards the young people to gain City & Guilds accreditations in Painting & Decorating.
Duncan Lochhead, Commercial Sustainability Manager, from Dulux Decorator Centre commented: “We are proud to support VIY and its incredible community work. Our pledge is twofold: we will be donating profits from sales of our paint stirrers and can openers, as well as encouraging our customers to get involved in VIY’s projects. The work that VIY carries out makes a vital difference to local communities.
“It also gives young people an all-important introduction to our industry. The decorating trade is facing a skills shortage, and this makes enticing new talent very important. VIY plays a significant role in this.”
Tim Reading, CEO and Co-Founder of VIY said: “Working in partnership with like-minded organisations is at the heart of the VIY model. Working with the biggest names in the trade helps demonstrate true, collaborative social value between both VIY and big brand organisations, like AkzoNobel; working together to develop the next generation of tradespeople and profound impact for local communities through the power of paint.”
In addition, as of January 2023, Dulux Decorator Centre’s campaign and colleagues in store have been encouraging customers to get involved with VIY’s community projects. By sharing their skills and experience through volunteering or becoming a mentor with VIY, customers can improve local facilities and support the next generation.
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