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DULUX OFFERS A SWEET EMBRACE

Dulux has announced its Colour of the Year for 2024, Sweet Embrace.

The colour is described as “a delicate, optimistic and modern tone that is understated and comforting and brings a sense of stability and softness to a space.”

To help decorators provide their customers with colour inspiration, Dulux is also launching three easy-to-use, versatile colour palettes that complement Sweet Embrace.

The colour can be used on its own or alongside the tones in the three supporting Dulux Colour Futures palettes:

  • Warm palette of global earth tones for comforting spaces
  • A Calm palette for quiet spaces consisting of fluid greens and blues  
  • An Uplifting palette of modern yellows with soft lilacs, to create friendly spaces

Nicola Holmes, Skills Development Consultant – Colour & Design at Dulux, commented: “Sweet Embrace™, together with its three supporting palettes, arms decorators with the tools required to give them confidence when advising clients on their colour choices and design visions.”

To support decorators further, Dulux is hosting a series of Dulux Academy Live courses in September to provide additional insight into the Colour of the Year 2024. The FREE sessions will give decorators a better understanding of how Sweet Embrace and its supporting palettes can be used, as well as top tips to get the perfect finish. Decorators can register via the Dulux Academy website.

Professionals can also use the Dulux Visualizer App to show their customers what each Dulux Colour Futures tone will look like in their space using augmented reality.

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