Read All About It – Dulux at 90
Dulux is celebrating ninety years in business with a glossy, coffee table book that charts the evolution of domestic decorating and interior design over the decades.
All proceeds from the sale of Dulux 90 will go directly to three chosen charities – The Outward Bound Trust, Rainy Day Trust and Old English Sheepdog Rescue & Welfare.
The limited edition book covers the evolution of the product from its inception through pioneering developments including the first durable alkyd-based paint, as well as the first colour samples, specification books and colour advice services.
It looks at the origins of the business – describing how the company transformed technology initially developed for the automotive industry into the first synthetic paint for professional decorators – working from paints which could be sprayed on to cars to create fast-drying, long-lasting decorative paints.
The book features contributions from experts across academia and design who each explore the significant trends and colours that came to define the decades from the 1930s to today.
Contributions come from writer and journalist Dominic Bradbury who describes how the bright, fizzing blues of the 1950s embodied a bold, new national confidence, while curator Alexandra Loske reveals how the 1970s was a decade of Cold War and warm colours with oranges ruling the roost; while the nineties chapter was written by designer Laurence Llewlyn-Bowen who explors the rise in rock and roll colours towards the end of the century, led by the ‘purple revolution’.
And, of course, a chapter on the brand’s most famous ambassador, the Dulux Dog, is also included.
Nuno Pena, Marketing Director UK&I, comments: “By donating all proceeds from the sale of the book to charity we are delighted to further help the young and disadvantaged overcome obstacles, provide support to those who have worked in the UK’s home improvement and enhancement industries and ensure the Old English Sheepdog continues to thrive.”