Johnstone’s 2024 Colour of the Year – “Limitless”
Johnstone’s Trade have announced the PPG Voice of Colour 2024 Colour of the Year: “Limitless“ , a fresh, warm shade that is described as a recognisable primary colour with the confidence of a neutral.
Along with the 2024 Colour of the Year Johnstone’s Trade colour have also created a 2024 colour trends palette of more than 40 complementary hues, organised in three distinct palettes, or “Volumes”.
“Volume I” features soft, grounded colours; “Volume II” includes earthy greens, florals, and energising blues; and “Volume III” is a beautiful mix of playful and dramatic colours.
“Limitless“ reflects a shift in consumer preferences towards warmer, less saturated colours say Johnstone’s. This is a colour that can be used to create balance to a colour scheme, especially when used with one or more of the other 2024 Volume I, II, III trend palette colours.
“Think of Limitless as a fresh and energising take on a neutral“ says Donna Taylor – Colour Design Manager. “Limitless is versatile enough to be used as a main room colour, or act as an invigorating pop against warm or cool tones. Limitless is perfect for exterior masonry, doors and trim, to create appeal and an uplifting feeling when your house becomes the main focus. Limitless is a modern take on a neutral that is as adaptable as its name implies, replacing cooler neutral tones popular in years past and solidifying the popularity of warmer neutrals for the year to come.”
The 2024 Voice of Colour colour of the year and the colour trends are selected by PPG’s global colour team. The team of colour experts work across all of PPG’s business units including Architectural Coatings, Automotive, Aerospace and Consumer Goods, to provide a well-rounded view on the cultural and social shifts which then influence the final colour forecast.
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