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Putting Heart into Defibrillator campaign

Paint manufacturer HMG Paints is continuing its support of the Minutes Matter Campaign, alongside the British Coatings Federation and its members. The campaign has seen HMG Paints and other paint companies donate paint to the conversion of iconic red telephone boxes into lifesaving defibrillator stations. So far 669 kiosks have been converted.

Community Heartbeat Trust and BT have been working together with rural communities to turn disused telephone boxes into Community Public Access Defibrillator sites or cPADs. The British Coatings Federation’s paint manufacturer members have stepped in to help preserve these iconic structures in communities, by arranging the donation of free paint and undercoat for renovation. Communities who want to convert their iconic telephone boxes into Community Public Access Defibrillator sites can visit

Following a Cardiac Arrest, the chance of survival decreases by 23% per minute. It is therefore very important medical treatment starts as soon as possible. The UK Resuscitation Council suggests a defibrillator should be available wherever medical treatment is more than 5 minutes away.  In practical terms, this means most rural locations in the UK. There are thousands of BT phone boxes in the UK sitting idle, and by having a defibrillator installed, they could be helping save lives instead.

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