Dulux has launched The Dulux Promise, a commitment to professionals that Dulux products “will deliver perfect colour, a uniform finish and the stated coverage”; if not decorators will receive a voucher for a replacement product.
A new Dulux Promise icon will appear on cans of Dulux paint in trade and retail accounts nationwide. from June,
The new initiative will apply to Dulux Trade Vinyl Matt and Flat Matt, as well as Diamond Matt and Diamond Eggshell products over 500ml.
Other products from the company’s range are also included and Dulux will supply details on request.
The launch of the Dulux Promise to trade professionals will be supported in merchants with new point of sale materials in-store and communications across social and digital channels – including a TV advertising campaign.
Kathryn Ledson, Marketing Director, Dulux UK, said: “The introduction of the Dulux Promise follows a significant period of investment in making improvements across the business to best support the professional market.
“Our production site in Ashington has delivered significant improvements in product quality with rigorous testing of colour, consistency and coverage. All of our sites are committed to the highest standards of quality control, through regular on-site testing. What’s more, every year we undertake more than 100,000 quality tests on over 150 million litres of paint to ensure that our products meet the standards expected of us.
She continues: “The Dulux Promise is designed so that decorators can be confident in customer satisfaction, so they don’t need to return to the same job. With the right application, professionals can use Dulux Trade products safe in the knowledge that their work is protected, and of the quality that we know is so important for their reputation.
“The Dulux Promise is a firm commitment from Dulux to deliver on the high expectations of our professional partners today and in the future”.
Professional decorators can submit a claim under the Dulux Promise by contacting the product experts at the AkzoNobel Customer Advice Centre, providing proof of purchase, description of the issue, photographs of product on the surface and a batch number. The products will not normally need to be returned as part of a claim.