Dulux Tester Takeback pilot scheme launched
Dulux has launched a new packaging recycling pilot scheme – the Dulux Tester Takeback initiative.
The scheme initiative will enable consumers to return used 30ml Dulux roller testers to select branches of B&Q, Homebase and Wickes stores across the UK. This activity is designed to encourage recycling and to make the process of decorating more sustainable, says Dulux.
The Dulux Tester Takeback initiative makes it simple for people to recycle the packaging of used Dulux roller testers by providing collection boxes in-store where the old tester can be dropped off. The roller testers will be processed and transformed into Storm Board – a recycled plastic alternative to plywood. Storm Board is made from 100% recycled materials, such as Dulux paint testers, and can be used to make outdoor furniture, compost bins, and even climbing walls.
The Dulux Tester Takeback Initiative initially will run for three months and will be live in almost 40 stores nationwide.