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#AD – A True White From Dulux Heritage

– Advertorial –

White paint is a staple in most painting projects, as it creates a canvas for every style of interior design and optimises light and space. As such, choosing the right shade is key to creating a beautifully co-ordinated look. Here, Marianne Shillingford, Creative Director at AkzoNobel, explains the importance of choosing the right white on projects, and explores the new shade introduced to the Dulux Heritage range.

White paint is a timeless choice that exudes a classic aesthetic. It provides a crisp, neutral foundation upon which various designs and interior elements can be layered. While white will always remain a staple shade in most design projects, choosing the right one is crucial. Most whites contain different undertones and hues, which means they will look different against various colours. However, sometimes you may just need one true white that doesn’t contain hints of any undertones. That’s why Dulux Trade has introduced True White to its Dulux Heritage collection.

Dulux Heritage True White has been designed to provide painters and decorators with a high-quality white option to beautifully match and enhance all shades found within the existing Heritage collection.

It acts as a blank canvas to optimise light within a room to create the illusion of spaciousness, whilst complementing any colour scheme a customer desires. In fact, this new addition allows painting and decorating professionals to complete an entire project using the much-loved, high-quality Dulux Heritage range.

The new Dulux Heritage True White is available in both Velvet Matt (5L and 10L) and Eggshell (2.5L) finishes, delivering a smooth, luxurious feel and visual appeal, in keeping with the Dulux Heritage range’s reputation for premium quality and aesthetics.

For more information about the Dulux Heritage range visit

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